Mission

Vision, mission, strategy

Our vision

To deliver world-class service to our customers.

Our mission

We believe that entrepreneurial minds and innovative companies are key in creating a better world. We are here to enable them to achieve their aspirations and succeed through good times and bad.

Our core values:

• Customers first: We naturally put our customer’s needs first, always seeking to understand how to deliver real value.
• Commitment: We are personally dedicated to the success of our customers and are accountable for our actions.
• Collaboration: We achieve more working together.
• Simplicity: We strive to simplify what’s complex.

Our core values are reflected in our daily work: our behavior, work, attitude towards customers, colleagues, managers and the public.

Our operational strategy

In order to reach its long-term targets, SEB has formulated a strategy named "Road to Excellence". Key priorities within this plan include intensified interaction with its attractive customer base, a strong commitment to reach superior productivity and quality, increased integration of SEB's organization and focused growth within core areas of strength.